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At What Price 06/18/2010

Posted by sportretort in Sports, Uncategorized.
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The new Longhorn League, er, Big 12 logo

The Big XII survived. After Colorado left for the Pac 10 and Nebraska joined the Big Ten, it seemed that the conference was history. Reports had Texas, Texas Tech, Oklahoma and Oklahoma State negotiating with the Pac 10, and Texas A&M talking to the Pac 10 and the SEC. That would have left the futures of ‘the little 5’ in doubt. At the last minute, Fox Sports and ESPN sweetened the TV money, and the little five ponied up promises of cash to keep the conference together.

The little five (Kansas, Kansas State, Missouri, Iowa State and Baylor) apparently offered to cede any penalty monies collected from the Buffs and Huskers to Texas, TAM and Oklahoma. In addition, there are reports that the little five would make up for any potential revenue loss suffered by those schools for staying in the Big XII instead of going to the Pac 10. Additionally, Texas gets to form its own network, a dream they would have been made to forgo in a move to the Pac 10. And people thought that Texas had too much power in the old arrangement!?! The little five made these concessions for two reasons. They were afraid of becoming irrelevant, of being left out of the BCS picture. (Good luck beating Texas with the advantages they now have!) They also argued that with 10 teams, their cut of the pie would be bigger, even with the extortion, er, good will payments. That may have been true, but it is only one week past the agreement and there are already storm clouds on the horizon. The Knight commission looking into college sports recommended earlier this week to lessen payouts to conferences for BCS participation and NCAA hoops participation. If these were to come to pass, the potential financial loss to the schools would be significant. Perhaps an even more ominous threat is the one coming from the Texas state legislature. It seems that they want to force this Texas-centric league to add Houston and perhaps even TCU. So much for the bigger slices of the pie.

The little five were afraid of joining the Mountain West, or another smaller conference, so they sold their souls to Texas. The reports were wrong. The Big XII is dead. Welcome to the Longhorn Conference! Long live Texas!

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